Showing posts with label PR. Show all posts
Showing posts with label PR. Show all posts

25 Jun 2011

Stopping traffic with 10,000 tubs of play doh!

Walking to work in March, in bohemian Clerkenwell, I noticed a huge tub of play doh on the pavement, entitled "Orlando". I stopped and took a quick snap of my cats name sake. As I turned around, I noticed a photographer on ladders and a couple of media type people watching me.  

They enquired what I thought of "it". I replied casually that "it" was just a bit of fun and the only reason I was snapping it was because of its name! They looked quite startled and asked what I thought of the car? "What car?" I enquired. In my haste to snap the tub, I failed to notice a bright blue car, the world's biggest Play-Doh model and designed to mark the UK launch of the Chevrolet Orlando! A PR stunt! It took a team of 8 designers, 2 weeks to pain stakingly craft the car using 10,000 tubs of play doh! 
"It" dismissively described by me as "a bit of fun!"